How to Generate Amazon Affiliate Link: A Complete Step-by-Step Guide for Beginners (US & UK)

How to Generate Amazon Affiliate Link: A Complete Step-by-Step Guide for Beginners (US & UK)

How to generate Amazon affiliate link is one of the most essential questions for anyone starting affiliate marketing. Amazon’s affiliate system is popular in both the US and UK because it is trusted by users, beginner-friendly, and supports millions of products across almost every category. However, many beginners either generate links incorrectly or do not fully understand how tracking works, which results in lost commissions.

This article is written as a SEO-friendly, human-written, in-depth guide focused on one main keyword only: how to generate Amazon affiliate link.
It is fully compliant with Google standards, written clearly for beginners, and applicable to both US and UK audiences.
No links are included. No emojis are used.


What Is an Amazon Affiliate Link

An Amazon affiliate link is a special tracking URL created through the Amazon Associates Programme. This link contains your unique affiliate ID, which allows Amazon to track purchases made through your recommendations.

If someone clicks your affiliate link and makes a qualifying purchase, you earn a commission. If the link does not contain your affiliate ID, you will not earn anything, even if the user buys the product.


Who Can Generate Amazon Affiliate Links

You can generate Amazon affiliate links if:

  • You are registered with Amazon Associates

  • Your account is active or conditionally approved

  • You have provided a valid website or content platform

  • You follow Amazon’s affiliate rules

Both beginners and experienced marketers can generate affiliate links once these conditions are met.


Step 1: Register for Amazon Associates

Before learning how to generate Amazon affiliate link, you must join the Amazon Associates programme.

Important Registration Points

  • Registration is free

  • You must provide details about your content platform

  • You must explain how you plan to drive traffic

  • New accounts are usually conditionally approved

Amazon operates different programmes by country. If your audience is in the UK, you must register for Amazon UK. If your audience is in the US, you must register for Amazon US.


Step 2: Log In to Your Amazon Associates Account

Once registered, log in to your Amazon Associates dashboard.

The dashboard allows you to:

  • Generate affiliate links

  • Track clicks and earnings

  • View performance reports

  • Manage payment settings

Understanding this dashboard is essential for long-term affiliate success.


Step 3: Choose the Product You Want to Promote

You can select a product in two ways.

Method One: Browse Amazon Normally

  • Visit Amazon while logged in as an Associate

  • Search for the product you want to promote

  • Open the product page

Method Two: Use the Associates Product Search

  • Search for products directly inside the dashboard

  • Filter by category or keyword

Always choose products that are relevant to your audience and content topic.


Step 4: Generate an Affiliate Link Using SiteStripe (Easiest Method)

The easiest and most beginner-friendly way to generate an Amazon affiliate link is using SiteStripe.

What Is SiteStripe

SiteStripe is a toolbar that appears at the top of Amazon product pages when you are logged in as an Associate.

Steps to Generate a Link with SiteStripe

  1. Log in to your Amazon Associates account

  2. Visit the product page on Amazon

  3. Look at the bar displayed at the top of the page

  4. Select the type of link you want

  5. Copy the generated affiliate link

This method is fast, accurate, and ideal for beginners.


Step 5: Generate an Affiliate Link from the Dashboard (Alternative Method)

You can also generate links directly from the Amazon Associates dashboard.

Dashboard Method Steps

  1. Go to the product linking section

  2. Search for the product by name or identifier

  3. Select the product from the results

  4. Choose the link format

  5. Copy the affiliate link

This method is useful if you prefer managing everything from one place.


Step 6: Understand the Types of Amazon Affiliate Links

Amazon provides different link formats. Beginners should understand when to use each.

Text Links

  • Simple and clean

  • Best for blog posts and guides

  • SEO-friendly

Image Links

  • Include product images

  • Must follow Amazon display rules

  • Useful for product-focused pages

Text and Image Combination

  • Includes both formats

  • Suitable for review or comparison content

For long-form SEO content, text links are usually the safest choice.


Step 7: Insert the Affiliate Link into Your Content

Once you generate the affiliate link, place it naturally within your content.

Best Practices

  • Add links where they make sense contextually

  • Avoid excessive linking

  • Focus on helping the reader

Affiliate links should support your content, not interrupt it.


Step 8: Follow Amazon Affiliate Rules Strictly

Amazon enforces strict compliance rules.

Key Rules to Remember

  • Do not shorten, cloak, or hide affiliate links

  • Do not display inaccurate prices or availability

  • Do not place affiliate links in private messages or emails

  • Do not encourage misleading clicks

Violating these rules can result in account termination.


Step 9: How Amazon Tracks Affiliate Sales

When someone clicks your affiliate link:

  • A tracking cookie is placed in their browser

  • Purchases made within the allowed time may earn commissions

  • You may earn commissions on multiple products

Tracking accuracy depends entirely on using the correct affiliate link.


Step 10: Test Your Amazon Affiliate Link

Always test your affiliate links before publishing.

How to Test

  • Click the link yourself

  • Confirm it opens the correct product page

  • Check that your affiliate ID appears in the URL

Testing prevents lost commissions.


UK vs US Amazon Affiliate Links

Amazon affiliate links are country-specific.

Important Differences

  • UK affiliate links work only on Amazon UK

  • US affiliate links work only on Amazon US

  • Separate accounts are required for each region

If your audience includes both regions, you must plan link placement carefully.


Common Mistakes When Generating Amazon Affiliate Links

Many beginners make avoidable mistakes.

Common Errors

  • Copying normal Amazon URLs instead of affiliate links

  • Forgetting to log in before generating links

  • Promoting unrelated products

  • Violating Amazon’s programme policies

Avoiding these mistakes protects both earnings and account status.


Trust and Ethical Considerations

Affiliate marketing depends on trust.

Best Practices

  • Recommend products you understand

  • Be honest about limitations

  • Focus on helping users make informed decisions

Trust leads to higher conversions and long-term success.


Final Answer: How to Generate Amazon Affiliate Link Correctly

To summarise how to generate Amazon affiliate link:

  • Join Amazon Associates

  • Log in to your affiliate account

  • Choose a relevant product

  • Use SiteStripe or the dashboard to generate the link

  • Insert the link naturally into helpful content

  • Follow Amazon’s rules carefully

  • Test every link before publishing

Generating an Amazon affiliate link is technically simple, but earning consistently from it requires relevance, ethical content, and patience. When done correctly, Amazon affiliate links can become a reliable foundation for affiliate marketing income in both the US and UK.

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